About Playable Ad
What is a Playable Ad?
A playable ad is a mini HTML5 game experience, that is launched as an interactive ad. It allows mobile users to play a fun, short mini game. Towards the end of the experience, the user is encouraged to install the full version of the app. In other cases, the user is redirected to a website, Facebook page, fill in their details, or any Call to Action (CTA) item depending on the client.
Why Playable Ad?
HTML5 playable ads are the next evolution after banner and video ads. They offer far better engagement rates and value for money.
With the explosive growth of mobile users, playable ads are becoming an important tool for brands to increase engagement and ROI on advertising spend.
Products and Services
We build highly engaging HTML5 playable ads that help to:
Increase Click-Through Rate (CTR)
Increase Conversion Rate and Install Rate (CVR, IR)
Build brand awareness and loyalty
Lower cost per install (CPI)
For clients planning to launch on mobile ad networks, we can help you deploy playable ads on Facebook, Google UAC, Ironsource, MoPub, Admob, Vungle, Supersonic, Unity, Adcolony and more. As long as the ad network or ad mediator supports HTML5 playable ads, we'll make it work for you.
A fun playable ad is important, but it's not enough. The key to good ROI is analyzing the game events, click-through rates (CTR), conversion rates (CVR) and optimizing the gameplay. Our team understands analytics, funnel conversion rates, first time user experiences (FTUE) and more metrics that User Acquisition (UA) experts normally use.
We can work closely with your team to gather feedback from each playable's performance, tweak the game and re-launch a new version quickly. Based on our experience, optimization makes a huge difference between getting an expensive CPI (Cost Per Install) versus a lower, cost-efficient CPI. A lower CPI stretches your marketing dollars even further.